Our corporate purpose states that to succeed required “the highest standards of corporate ethics to every employee working at our company, community & environment where we do business.”
Always work on the basis of integrity
We conduct business activities on the basis of integrity and respect every person, company, and the environment in which we operate are the main factors which are the responsibility of our company.
Our goal is to provide a positive impact in many ways: through our products, our commercial activities and relationships, through voluntary assistance, and through various other means that involves the community.
We are also committed to continuously improving the way we manage our environmental impacts and work to achieve long term goals in developing environmentally sound business.
Setting Our Aspirations
Our company goal is to define our aspirations in running the business. This is supported by rules that describe our business principles business standards adhered to by every employee of Unilever, wherever they are worldwide. Rules also supports our approach to corporate responsibility and supervision.
Working with Others
We are willing to work with our suppliers who have the same value of work and our company works with the same standard like we do. Business ethics of our business partners, in line with our principle of business ethics, consists of ten principles covering business integrity and responsibility associated with employees, consumers and the environment.
Pond’s understands that she always felt interested denagn beautiful skin. As the leading and largest company in the field of facial care products, Pond’s is always committed to delivering comprehensive solutions that beauty can make the skin more beautiful women than he ever expected.
Positive Contribution To Society
This simple fact gives us an illustration of the main ways of contributing positively to society; to meet the basic needs of nutrition and hygiene for people with those that we produce and sell. But we also believe that conducting business activities with the responsible way to generate positive social impact. For example, we create and share wealth, develop people skills and spread expertise throughout the world.
We are committed to managing our social and environmental impacts responsibly, working in partnership with our decision makers, addressing social and environmental challenges and contribute to environmentally sound development. We also provide the latest information and examples of programs that are underway, as well as regular performance reporting and details of our rankings and recognition by the company and from the outside world.
The innovation challenge
Unilever has a clear purpose to encourage the growth of world-class brand through rapid innovation, large-scale and challenging. R & D is the core activity, which combines international science with extensive consumer insight to produce technologies that satisfy customers around the world.
Our R & D capability consists of six major laboratories and research laboratories, two in the UK (Colworth House and Port Sunlight), one in the Netherlands (Vlaardingen), one in the United States (Trumbull), one in China (Shanghai) and one in India ( Mumbai). They work very well with a network of global and regional technology centers that provide future products to Unilever companies worldwide.
Recently, our R & D professionals have made a major breakthrough with the launch of products such as margarine, Becel / Flora pro-activ which can reduce cholesterol in the blood and Persil Revive is only used for the treatment of the clothes ‘dry clean’ at home.
Our Main Priority
As one of the largest food manufacturer, we produce and market food enjoyed by millions of people around the world every day.
That is, we can provide a major impact on public health – a responsibility that must be handled seriously.
But then the health and nutrition has always been our top priority. Even in the early 20th century, the companies that formed Unilever is the first company to add vitamins to margarine to increase nutritional value. We are also the first to identify that certain foods can help lower cholesterol. And today’s special research helps us to continue to learn more about health and nutrition – expertise that we use to make nutritious foods in accordance with the taste and lifestyle of today.
Our expertise in this field has been clearly recognized in the international world. Coupled with our production capabilities and skills of our marketing team, this puts us in a unique position in providing food that allows the eating of healthy foods to be easy, tasty and delicious. And the vitality of our focus on helping the wearer to feel fitter, fitter and more seem to enjoy life – to make health and nutrition of our primary business.
Our knowledge about health and nutrition grows daily and with the discovery of a bright spot in research on the health characteristics of each component, we change our product formulations. Some brands we also initiated to find ways how to reduce the components such as saturated fat, sugar and salt.
But we do not just make and market food. We also help raise awareness about the benefits of a healthy lifestyle – not just diet – through a partnership of health care and global health agencies such as UNICEF and the World Health Organization (WHO).
The desire to gain vitality, health and nutrition are priorities for Unilever and we will continue to work hard to develop a new product that allows the eating healthy foods into delicious, refreshing and affordable for everyone everywhere.
Internal communications program allows anyone in our global food business keep track of the latest information about important issues through an entertaining movie and an interactive cartoon. This cartoon movie is packed with facts on issues like health and nutrition and how consumers struggling to adjust to the eating of healthy foods in fast-paced lifestyle. We also use the same tool to apply the principle of Unilever’s Food and Beverage Marketing.
Our business center
Since employees are important factors in relation to how we do business, they are the center of all activities we do. Their professionalism, how they work / life balance, their ability to contribute equally as part of the workforce with diverse backgrounds …. These are all problems that we have prioritized.
We grow as a company on the basis of the growth of our employees. This insight lies behind all our efforts so that the employees remain prosperous and committed – this was also the thing that makes us able to continue a close relationship – our employees around the world, conducting surveys and “pulse check” is then placed in the direction of our business future.
Pond’s divided in three product categories
Pond’s Oil Control Solution with Vitamin B3nya, material reduction of oil, triclosan and sunscreen to help reduce and control excess oil on your skin. This product also helps to revive the dead cells and prevent acne, so you can look fresh every day.
Pond’s Skin Lightening Products not only makes the skin becomes white women, but also makes the skin glowing bright. Pond’s White Beauty has vitamins B3, B6, E and C as eliminating toxins, which neutralize the stains causes black spots that exist in the environment and reduce the buildup of melanin substances, thus making the skin becomes smooth, clean and bright.
Inhibiting Early Aging
Pond’s Anti-Aging Products (Anti-Aging Dini) as the first product introduced masstige CLA as the main ingredient to prevent premature aging problem. By using these products, women can be helped to restore and improve skin moisture from the outermost layer to the innermost layer to smooth the skin, reduce skin color fading, as the signs of aging and reduce the black line under the ball circumference, lower eyelids and protrusion of only the within two weeks.
• Pond’s first product was made in 1846, since then the brand has become the fifth personal care products are most profitable in the world.
• In 1886, Pond’s was relaunched as Pond’s Extract and in 1914 Pond’s Cold Cream and Vanishing Cream marked the evolution of the brand became a symbol (icon) beauty.
• In the mid 1920s, Pond’s reflecting mastery of this market position with the endorsement of the queen, Hollywood stars and public watchdog beauty. Style image supported by guarantees product delivery and understanding of women’s beauty routines and needs.
Did you know?
When Pond’s products were first discovered?
Pond’s Cream is found in the United States as a medicine by scientist Theron T. Pond in 1846. Pond healing tea extract starch from the witch hazel, and found that quintessence can heal small scratches and other diseases. Not long after the product is known as Pond’s Extract.
What was first campaigned by Pond’s?
By 1910, Pond’s was famous brand among other brands in America. Specialize in Pond’s cleansing cream, Pond’s company began a campaign commercial that became famous because many of the celebrities involved in it. “Pond’s Healing” is behind the “Pond’s Vanishing Cream, because of the” Pond’s Healing “and” Pond’s Cold Cream “printed in small size under commercial advertising” Pond’s Vanishing Cream. “
By 1914, the words “Pond’s Healing” was removed from the ad, and the company Pond’s began to advertise the “Pond’s Vanishing Cream” and “Pond’s Cold Cream” together, make sure to explain the intent is different each cream in the new ads are. One ad line reads: “Every normal skin needs these two creams.”
As a result, “Pond’s Vanishing Cream” has increased sales by 60% during the year 1915, while the “Pond’s Cold Cream” 27%.
Because Pond’s entered the market with a premium masstige or anti-aging products dininya, the launch of these products should be supported with a massive premium and activation. In order for this mission unanswered Pond’s launched its activation Miracle lab is not just bringing the product Pond’s premium through Counter Beauty as the product other skin, but it also brings the total image of Ponds to a higher level that delivers anti premature aging is more advanced, more mainstream, the attention of a larger expert on Anti-Aging Dini as mainstay product. Therefore in this activation Pond’s creating a big bang and then followed by extensive amplification of news so it helps create the image in the public perception of Ponds as a premium product in the category of leading anti-aging.
Ponds white class
The main reason we do this activation is due to the many customers who still misunderstand about the moisturizer. They feel that they do not need a moisturizer because they were too young, feel that a moisturizer will only make their skin becomes oily, and many other reasons why they chose not to use moisturizer. However, we feel the need to hold a media education campaign, to promote the need for a moisturizer for consumers by introducing and emphasizing the benefits of using a moisturizer from the outset. Our campaign message is “The Pond’s, White and shining it Easy”, which deliver two benefits: both physically and emotionally because we emphasize that more white skin gives you more opportunities to enjoy life.
To attract young people who become the target market cleaning products, Pond’s began doing this Beautylogy activation at the beginning of the year 2007. The main purpose of this activation is to convey messages that educate and create a fun campaign for Indonesian youth target group while building the core message Pond’s “one solution to solve your five problems.” The activation event from one place to another Pond’s has also introduced Bunga Citra Lestari as its Brand Ambassador, perfect figure to represent women among teenagers today.